Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Search Engine Optimization
Medical SEO can give your business better exposure and help you learn more about your audience and what metrics really matter for you.
Our 6-step SEO audit allows us to perform in-depth research on your existing site and provide specific recommendations to improve your rankings.
1. GETTING THE LAY OF THE LAND
The first thing we do when auditing your website for SEO is configure our crawling tools and start collecting data associated with your site to learn where you currently rank. We’ll review your Google Analytics and review your traffic patterns and consult Google Search Console free diagnostic tools. Having all of this data at our disposal we’re ready to begin the audit.
2. AUDITING ACCESSIBILITY
This part of the audit looks at how search engines are currently able to access your website.
Once we determine that search engines can access your pages, next we want to make sure they’re actually indexing them (including them in results).
4. ON-PAGE RANKING FACTORS
Now that we’ve determined that your site is being indexed and crawled, we’ll review more about what factors on your site influence those rankings.
5. OFF-PAGE RANKING FACTORS
While what’s on your website is important for SEO, what’s off the website is just as important. Your site’s quality is largely determined by the quality of the sites linking to it.
6. COMPETITIVE ANALYSIS
After we’ve reviewed your site in detail, we’ll also compare it against 3 competitors in all of the ways listed above, and compile the data down into actionable items.
Copywriting & Strategy
Writing for the web is a very different beast from print writing. People read differently and their tolerance, comprehension, and provocation while online is different.
Once we understand what your online goals are (sales, sign-ups, downloads, etc.) then we’ll do an audit of your site’s copy to figure out the state of your content now and where it needs to be. Then we set forward to fill that gap.
We make sure the voice is onbrand, that the information is not only correct but is actually the information your customers are looking for and interested in, and that it’s written and formatted in a way that holds people’s attention when they are reading online. We’ll also make sure your call to actions are strong, easy to find, and easy to understand.
You’ll provide us with the background product and service information we need and we’ll take it from there. of course you’ll have a chance to review the copy before it goes live to provide feedback for 2 rounds of revisions.